Topic outline

  • What's This Course About?

    How many times have you thought “hey, there ought to be a law about that?” Whether it’s “there ought to be a stop light there,” “there ought to be laws that protect my children from unsafe drivers,” or “there ought to be changes to the tax laws that save me money,” the only way these goals will be achieved is through advocacy. Through this course, you'll gain the tools you'll need to be an effective advocate. You can apply these tools at the local, state or federal level. Do you want to be heard, and hopefully agreed with? Then read on!

  • The Four Keys


    There are four keys to effective advocacy; knowing what you want; who you're talking to; how to talk to them; and, how to follow up.

    • What Advocates Need to Know About Government


      "I'm just a bill, just a lonely old bill..." Chances are, if you were alive during the 1970's and 1980's, you heard some version of "School House Rock." You know -- the one where the singing bill talks about the legislative process? To be an effective advocate, you'll need to know a little more about a government than that. But don't worry! You don't have to be an expert. You just need to know enough to talk to the right people about the right things at the right time.

    • Knowing What You Want


      Only when you know your specific goal can you be sure that you’re talking to the right audience. Plus, they need to know what you want them to do!

      Note: While this section refers to Capitol Hill meetings, the principle of "know what you want" can be applied to any advocacy situation


      • Who You're Talking To


        Understanding what gets your audience up in the morning, and what keeps them up at night, dramatically increases your effectiveness.