Introduction: What to Know Before You Go!
From labor standards, to tax and immigration reform, what happens in DC doesn't stay in DC. That's why it's essential for IAAPA members to speak out and ensure legislators and staff understand how their actions impact businesses in their legislative districts. This course will show you how to be most effective in achieving those goals. You'll learn the four keys to effective advocacy, specifically what you want, who you're talking to, how to talk to them, and how to follow-up. And if that sounds like a sales call, you're right! When you come to DC you're selling an idea, which is very similar to selling a product or service. So you're already one step ahead of the game.
To get started, visit the IAAPA action center and particularly the legislative page to become acquainted with the issues. We'll talk more about how to use the Action Center to learn more about your legislators as well.
|Stephanie Vance is a 25-year "veteran" of Washington, DC. She's worked as a Congressional Chief of Staff, Lobbyist and Grassroots Consultant. Here she shares insights on the importance of citizen advocacy.||