From labor standards, to tax and immigration reform, what happens in DC doesn't stay in DC. That's why it's essential for IAAPA members to speak out and ensure legislators and staff understand how their actions impact businesses in their legislative districts. This course will show you how to be most effective in achieving those goals. You'll learn the four keys to effective advocacy, specifically what you want, who you're talking to, how to talk to them, and how to follow-up. And if that sounds like a sales call, you're right! When you come to DC you're selling an idea, which is very similar to selling a product or service. So you're already one step ahead of the game.
To get started, visit the IAAPA action center and particularly the legislative page to become acquainted with the issues. We'll talk more about how to use the Action Center to learn more about your legislators as well.
|Stephanie Vance is a 25-year "veteran" of Washington, DC. She's worked as a Congressional Chief of Staff, Lobbyist and Grassroots Consultant. Here she shares insights on the importance of citizen advocacy.||
- Introduction: What to Know Before You Go!
- Welcome to DC! Some Frequently Asked Questions
This module covers the basics of what to expect during your time on Capitol Hill -- the layout of the Capitol "Campus", what security is like, where the bathrooms are, etc. Meeting with legislators and their staff is the number one way to influence policymakers. Let's get you started on the right path!
- All About the App!
- What You Want: Making the Ask
Be sure to review the IAAPA Policy Papers (see below) before coming to Washington, DC!
Four Keys Overview
There are four keys to effective advocacy. Start here for the overview. Then let's look at each one!
People in the sales world know that the number one reason you don't make a sale is because you didn't ask for it. In DC, you're selling an idea, and the number one reason elected officials don't get on board is because people don't ask.
- Who You're Talking To: Understanding Your Audience
- How to Talk to Them - Developing Your Story
Your job is to tie the strange things that happen in Washington, DC back to the district, and you do that through effective stories. Use the following materials to create yours! Now tie all of that into a strong message with the message formula.
- How to Follow Up - Building Relationships
Your trip to DC doesn't stop here! Long term relationships are essential to winning your policy issue